RTC is our proprietary metric that will give an indication of the relative performance of the campaign using Rankings, Traffic and Conversions. The weighting of the importance of either rankings, traffic or conversions can be edited in the RTC tab in the account settings.
Your overall RTC score will fall between -100 and +100 and should give an indication on whether a campaign is improving or declining. Further investigation will be necessary, but it is a great “at a glance” tool.
RTC Tab
< 1 min read
Updated on December 8, 2023
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