RTC Team Report
A Unified Metric for SEO Campaign Performance
RTC is Agency Monitor’s proprietary performance score—built to give campaign managers a clear, consistent way to measure and compare campaign success.
It combines Rank, Traffic, and Conversions into one powerful, weighted score out of 100, making it easy to evaluate progress, diagnose issues, and showcase impact.
How RTC Works
Rank
Calculated using a logarithmic scale that emphasises the significance of top 10 keyword rankings. The closer you are to your target trophy keyword ranks, the higher your score.
Traffic
Measures traffic trends over time. If your traffic is steady or increasing compared to the previous 90 days, you’ll score well. A drop? The score reflects the proportional decline.
Conversions
Tracks how close you are to hitting your conversion goal. The more conversions achieved (relative to the target), the higher your score.
Each metric is weighted to reflect your campaign's priorities. The final RTC score (out of 100) gives a complete picture of campaign performance—at a glance.
RTC Team Report
Benchmark Campaign Managers and Spot Trends Instantly
Average RTC score by manager
Breakdown of campaigns performing poorly (90)
Performance trends over time to identify improvement or areas for support
Why RTC Matters
Standardised performance scoring across all campaigns
Actionable insights from a single metric
Team-wide performance monitoring and accountability
Customisable weighting to suit each client’s strategic goals
Get True Visibility Into Campaign Performance
No more juggling spreadsheets or debating which metric matters most. RTC brings ranking, traffic, and conversion data together—into a single, trusted number.
Track smarter. Manage better. Drive results.