Track Keyword Performance

Auto Traffic Lights

Monitor Campaign Progress with Real-Time Traffic Lights

Simplify your campaign management with Agency Monitor’s Auto Traffic Lights feature. Designed specifically for “trophy” keywords, this tool automatically tracks keyword performance against expected goals, applying an intuitive traffic light system to help you instantly assess progress and prioritise actions.

What Are Auto Traffic Lights?

Tracking SEO campaign performance can be complex, but Auto Traffic Lights make it simple.

This feature uses real-time ranking data and preset variables to determine whether your keywords and campaigns are on track, off track, or flatlining. With an easy-to-understand traffic light status, you’ll always know where to focus your efforts.

Key Features and Benefits

Real-Time Keyword Status

Automatically apply green, orange, or red traffic lights to your trophy keywords based on performance against expected delivery trajectories.

Campaign-Level Summaries

Aggregate traffic light scores across all trophy keywords to generate an overall campaign status, helping you monitor progress at a glance.

Customisable Variables

Adjust key variables like Target Position, Timeframe, and Accepted Deviation levels to suit each campaign’s unique goals.

Flatlining Detection

Detect when a campaign has stalled with advanced flatlining analysis, so you can take corrective action before performance suffers.

Team Traffic Light Scores

Gamify your team’s performance with individual traffic light scores for SEO managers, promoting accountability and healthy competition.

How It Works

Auto Traffic Lights track keyword progress against a projected trajectory and apply a traffic light status based on performance.

Define Variables

Set key metrics like Top Attainable Rank, Time to Reach, and tolerances for each keyword.

Monitor Progress

Compare current rankings to the expected delivery trajectory using a logarithmic progress graph.

Apply Status

Green: On track—current rank falls within expected trajectory tolerance.
Orange: Off track but improving—current rank is outside tolerance but progressing.
Red: Off track and flatlining—current rank is outside tolerance and stagnant.

Campaign and Team Scoring

Aggregate scores for campaigns and team members to generate actionable insights.

Why Choose Auto Traffic Lights?

Agency Monitor’s Auto Traffic Lights go beyond manual tracking, offering advanced automation and actionable insights:

Time-Saving Automation

Instantly track keyword and campaign trajectory without manual calculations.

Enhanced Accountability

Use team scores to gamify performance and motivate strategists.

Smarter Prioritisation

Focus your efforts on campaigns and keywords that need the most attention.

Start Using Auto Traffic Lights Today

Take the guesswork out of campaign performance tracking.

With Auto Traffic Lights, you’ll have a clear, visual representation of progress, making it easier to optimise strategies and deliver results for your clients.