Google Ads Dashboard

Overview #

The Ads Dashboard in Agency Monitor lets you view and report on Google Ads performance. You can:

• View Ads clients and campaigns
• Monitor spend, clicks, conversions, and more
• Generate scheduled or on‑demand PDF reports
• Customize displayed conversion goals

View the Dashboard #

1. Go to the Ads menu in the sidebar, then click Ads Dashboard
2. Date Range Picker: adjust dates and click refresh to change the displayed data.
3. Performance Tiles: shows Spend, Clicks, CTR, Impressions, Conversions, Avg. CPC, Cost/Conv., Conversion Rate.
4. Manager Badge: indicates the assigned account manager.
5. Adjust Traffic Light: green/orange/red status based on performance thresholds (manually set)

Definitions appear when hovering over the ⓘ icon on each tile.

---

Campaigns Tab #

1. From the Dashboard, click Campaigns in the top navigation.
2. Select a campaign from the campaigns tabs.
3. Metrics Overview: This contains the same tiles as the main Dashboard, but scoped down to this campaign.
4. Trend Charts:
   • Clicks vs. CTR
   • Cost vs. Conversions
5. Conversion Breakdown: table + pie chart of goal performance.
6. Top Ad: highlights the best-performing ad by clicks and CTR.
7. Geo Map: Shows the campaigns geographical targeting
8. Detailed Tables:
   • Ad Group Summary
   • Keyword Performance

Note: Click the refresh icon next to the date picker to reload data.

Ad Groups Tab #

1. Click Ad Groups from the top tabs.
2. A panel for each Ad Group displays core metrics.
3. Under each panel, mini-charts show trends for Clicks vs. CTR and Cost vs. Conversions.
4. Use the unified Date Picker to apply a period change to all panels.